High street favourite Boux Avenue has just dropped a 'flattering' new swimwear range, and it's already making waves with shoppers. Named Boho Swim, the collection includes a stunning array of bikinis and swimsuits available in sizes six to 18, catering up to a G-cup.
The holiday-ready edit - which succeeds the brand's first 2024 drop, Latin Love Story - is designed to capture the essence of a golden, endless summer with a sophisticated colour palette featuring classic white, black, on-trend khaki, and deep chocolate hues, as well as striking pops of bright orange. For those who adore a coordinated beach look, there's also a selection of beachwear to complement the swimwear pieces perfectly, from sarongs to coverups.
Having launched on May 7, customers are already swooning over the luxurious line - and we're not surprised. The Ibiza Cut-Out Swimsuit, retailing at £50, is emerging as a hot favourite. Shoppers have been quick to praise its figure-enhancing design, which features a plunge neckline, 'curve accentuating' cut-out detailing, a high leg and wired bra support.
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One fan commented: "It really accentuates your curves because of the cut-outs" while another gushed: "Perfect fit and love the colour and style, felt amazing wearing it! Lots of compliments."
Zoe Price-Smith, Chief Design and Product Officer at Boux Avenue, shared her inspiration for the Boho Swim range and reflected: "As a designer, I've always enjoyed the easy glamour of those sixties' jet setters who would follow the sun to the Med in Summer and onwards to South America and beyond, and I set out to translate that luxe, elegant spirit into our new Boho Swimwear Collection."
"In true Boux Avenue style, our product innovation allows the wearer to decide how much or how little skin they feel comfortable showing on many of our styles, while it's all beautifully made with an emphasis on fit with sizing up to a G cup to give maximum confidence and style on the beach this summer.", reports the Mirror.
Boux Avenue's sizzling new range is full of gorgeous designs that are making us dream of warmer days. With locations in Italy, Spain, Venezuela and more used as inspiration, we want it all. Fashion fans are loving the Jamaica Plunge Bikini, which priced at £34 for the top and £18 for the bottoms.
Available in chocolate brown or zesty lime, one shopper gushed: "True to size, fits perfectly! The material is really good quality and its so comfortable. Couldn't recommend more, so worth the money."
The Amalfi crinkle balconette bikini top, £34, and high waisted bikini briefs, £22, are also popular amongst fans. The new collection even boasts cover-ups that'll take you from beach to bar in no-time, for example this Knitted maxi beach dress in Stone, £38, comes in sizes XS, S and M and has a halter-neck design. It's complete with a deep V-neckline and tie-waist that cinches you in at the waist.
For those looking to complete their beach look, the orange Chiffon ruffle tie top, £28, and maxi skirt, £32, is a must-have set. With ruffle details on the neckline and hem, it's a lovely co-ord that can be worn out to dinner or along the shore. This eye-catching outfit will certainly turn up the heat.
Alternatively, Simply Be offers the Magisculpt Sarong for £22, but with the bonus of small, medium, or large sizes.
And for the swimsuit devotees, the £54 Naples Crinkle Super Push-Up one piece has been receiving heaps of praise amongst customers. One particularly pleased buyer shared: "Super flattering! After having a child my breasts are quite empty. This swimsuit gave me my confidence back! My breasts have never looked so good."
Yet, some reviews suggest that if you're blessed with a fuller bust, this super push-up might just be a tad too padded.
You can shop the full range here, but act fast as sizes tend to sell out. Elsewhere, Marks and Spencer have just dropped their latest swimsuit collection for summer including this bestselling Tummy Control Printed Square Neck Swimsuit, £29.50, but reimagined in a stylish monochrome print.
