Brevard's first Harveys Supermarket to open in Cocoa, will replace Winn-Dixie

Harveys Supermarket will open its first Brevard location in Cocoa. 

The grocery chain will take over where a Winn-Dixie currently operates in the Clearlake Square Plaza on Clearlake Road.

The existing Winn-Dixie store will convert into a Harveys Supermarket in early August, said Joe Caldwell, Southeastern Grocers Corporate Communications Manager.  

Harveys is a sister company to Winn-Dixie and both are part of the Southeastern Grocers network of stores. Southeastern Grocers is also the parent company of BI-LO and Fresco y Más. 

This is the grocery chain's first venture into the Central Florida market. Six other Harveys Supermarket locations will open across the state, including a store in Orlando, Jacksonville, Tampa, Winter Haven and two in Ocala. 

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Harveys is a Georgia-based grocery chain that's been in operation for 90 years. The brand puts "a focus on great value, stunning quality food and serving with personality" according to a release from Southeastern Grocers. 

Harveys Supermarkets feature similar products and services as its Winn-Dixie counterpart. Stores include floral, pharmacy, deli and bakery services as well. Harveys also participates in the Plenti program offered at Winn-Dixie stores, where customers can earn points on every purchase to redeem savings on gas purchases at participating Exxon and Mobile stations. 

Harveys currently operates 70 stores throughout Florida, Georgia, South Carolina and North Carolina. Eleven of those stores are currently in Florida. 

Contact Reporter Jessica Saggio at JSaggio@FloridaToday.com, 321-242-3664 or on Twitter @JessicaJSaggio.