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Apple Reportedly Appoints Samsung Executive To Lead South Korea Business

Apple Inc. appointed a new leader for its business in South Korea. Brandon Yoon, a veteran Microsoft Corp. executive and most recently a vice president at Samsung Electronics Co., joined this month as general manager of Apple Korea, according to reports.

In the days leading up to the iPhone X launch last year, Apple's offices in Seoul were raided by authorities. More recently, the Korea Herald reported that Apple could face penalties in Korea over pushing iPhone marketing costs on to telecom partners in the country.

In 2012, Apple fired its Korea head amid slow iPhone sales in the region. Earlier this year, Apple opened its first retail store in the country.

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