20 best affordable jewellery brands UK 2024: the top brands that need to be on your radar now
JEWELLERY is an essential part of an outfit in our opinion, and the finishing touches to complete any look.
There are plenty of jewellery brands to shop at, and a surprisingly large selection of the best affordable jewellery brands too.
Whether you are shopping for rings, bracelets, necklaces, pendants, anklets or earrings, gold, silver, or rose gold metals, or maybe even a combination of both, we know the best affordable jewellery brands to make a beeline for.
Over the years I have found stunning staple pieces, individual jewellery items, as well as stacking accessories, from affordable jewellery brands, some of which are popular with A-listers and royalty too.
Shoppers looking to increase their jewellery selection do not need to spend a fortune on jewellery, as many affordable high street retailers have stunning pieces to make it look like you have spent a fortune even when you haven't.
Missoma, Monica Vinader, Astrid & Miyu, Stellar 79, Pandora, Abbott Lyon, and Orelia are just some of the popular jewellery brands we flock to for luxe-looking accessories, with affordable price tags.
The best affordable jewellery brands stuck everything; from chunky chains, earring stacks, gold and silver designs, as well as curated bundles, and (our favourite) personalised pieces too, plus piercing-friendly jewellery in case you book to get a new piercing.
Whether you are shopping for one statement piece, a gift for someone else, or you want to nail the stacking trends, shop necklaces, rings, earrings or bracelets - maybe even all four - we have whittled down the best affordable jewellery brands to head to, which we swear by.
Maybe it is time to update your jewellery collection or expand it a little more. These are the hoops, rings, ear stacks and more that we can't get enough of.
1. Astrid & Miyu
Astrid & Miyu is our go-to destination when it comes to earrings, offering a huge selection of Huggies, clickers, cuffs, hoops and studs, plus the option to head to a store to get a new piercing too.
Most read in Fashion and Beauty
Always on trend, and with several collections dropping throughout the year, such as Susan Caplan's sell-out collections, it's a brand that should be on your radar.
Lucky enough to live close to one of its London, Manchester or Leeds stores? Pop in for a piercing or even a tattoo for a memorable day out with your mum, sibling, or besties, an experience we return to time and time again to get a new piercing by trusted experts - and with stunning piercing jewellery too instead of waiting to change the titanium chunky ball designs.
You can even visit their welding bracelet section in the store to have a forever piece of jewellery to last a lifetime with your loved one, it makes for a great gift and experience.
2. Missoma
Loved by celebrities, Missoma can do no wrong, and it's a brand I flock to when buying statement pieces for myself as well as gifts for others.
The chunky, modern yet vintage feel has won Missoma legions of fans over the years. While it's high-quality materials, durability, and the fact the pieces are tarnish-free, combined with purse-friendly price tags, make this a firm favourite of ours.
Bestsellers like the Lucy Williams Square Malachite necklace and the Axiom chain necklace are staples and are perfect for layering with other pieces.
Missoma's collaboration with fashion designer, Harris Reed, has proved to be equally as popular.
While some may swarm for their signet rings, others are head over heels for the bestselling fang choker necklace (us included). The latter we stack with other chokers, as well as pendants, or wear on its own it's that versatile.
Why not stock up on jewellery cases and trinkets to keep your jewels safe? Missoma has a selection to shop to keep your jewellery safe on the go.
3. Tada & Toy
Designed to "layer, love and last", Tada & Toy is a London-based demi-fine jewellery studio.
We're huge fans of its legendary star hoops and cuffs, as well as its gorgeous pearl hoops, which were a go-to when it came to bridesmaids' duties as they looked super regal.
While Tada & Toy covers earrings, bracelets and necklaces, which include fine jewellery pieces too, we are blown away by the vast array of earrings available to shop.
From studs to Huggies, cuffs, and hoops, plus plenty more, shoppers are spoilt for choice.
The Star Ear Cuff is one of Tada & Toy's bestsellers, and it's ideal for those who may not have any piercings, or have an ear full, as this neatly slots over your ear without any piercings needed.
3. Edge of Ember
Edge of Ember describes itself as an ethical, luxury jewellery brand, which is also affordable, a double tick for the eco-conscious shopper.
With unique, wearable designs, and a sustainable approach to fashion that we love, Edge of Ember's jewellery is an uber-cool collection you're sure to be coveting very soon.
With every jewellery item covered, as well as various collections, including birthstones, and fine diamonds, Edge of Ember has left no stone unturned, which is a special touch we love as you can personalise your gift (to yourself or someone else) based on their birthstone.
We also love the new Charlotte Collins collection, which allows shoppers to secure a matching necklace and ring set, or necklace, ring and earring trio - though they are sold separately - as they are bold and certainly a statement, but also make accessorising a look super simple by opting for all three, or two, pieces to match.
Our personal favourites are the diamond earring sets, the Initial & Birthstone Necklace as it is unique to you, or the recipient, and fine chain bracelets, though we also love the new Onyx collection, which can take your look from day to night.
4. Daisy London
Daisy London is perfect for gorgeous, everyday jewellery with an edge - and an affordable price tag.
If the collections with fashion house Shrimps, or YouTuber Estee Lalonde, are not enough to tempt you, like they did us, we don't know what will.
This label is feminine, but not too girly, it's perfect for a unique piece.
Huggies are priced from £29, meaning you can get quality hoops without spending a fortune, while our eyes are on the Duo Dome Mixed Layering Set.
While some may be looking for classic jewellery pieces or staples to wear every day, others can be a little more adventurous with statement items such as the Vita Necklace.
5. Maria Black
Whether it's a chunky signet ring or a classic snake chain, Maria Black is full of options for those with an edgier style.
What we love is Maria Black has options to suit every shopper's needs, as well as budget; if you are looking for earrings, necklaces, rings, bracelets, and everything in between - even 14k gold staples.
Maria Black is a favourite of fashionistas, ours included, because its jewellery is unique from other designs, such as the Rock Signet Ring, the Selene Chain Charms, and Istedgade Hoops that resemble molten metal.
Plus, if you are looking to expand your piercing collection, you can book into Maria Black for a piercing, or two.
6. Monica Vinader
Of course, we can't recommend the best affordable jewellery brands without including Monica Vinader.
A personal favourite of Kate Middleton and Meghan Markle, as well as ours. Monica Vinader features several pieces across silver and gold, from necklaces and bracelets to rings and earrings, all of which are affordable, durable, tarnish-free and totally gorgeous.
We love that it's a one-stop shop for everything, whether you are looking for affordable accessories, or blowing the budget on a tennis bracelet, maybe even an engagement ring or wedding-appropriate regal-looking jewellery.
Whether it's a beautiful chain, the famous Siren Wire earrings worn by Kate herself, or a personalised gift, warning, you're going to want it all.
Some of the hottest items include the Siren, Nura and Deia ranges, which span across all jewellery pieces.
Another factor we love is Monica Vinader's care for its customers, as shoppers can get their jewellery repaired thanks to the quality and warranty scheme, or recycle their jewellery.
7. Pandora
High street favourite Pandora is a popular and affordable brand to shop for jewellery for a reason.
Its interchangeable chains and charms are loved across the UK and have become a staple on the high street, with the iconic charm bangle being owned and added to with new charms time and time again.
For us, Pandora was the first affordable jewellery brand we wore when we ditched costume jewellery from high street fashion retailers, and even to this day it still has not tarnished, hence why it's one brand we always recommend.
Pandora frequently partners up with big-name brands to create limited edition collections, with Disney, Marvel and Star Wars.
Plus, you can shop birthstone jewellery, and lab-grown diamonds, which means there is something to buy every person of any age and occasion at Pandora.
8. Wanderlust Life Jewellery
Wanderlust Life Jewellery is a must-buy for anyone looking to layer and stack with a cosmic twist, or on the hunt for delicate fine jewellery.
Its collection includes gorgeous gold jewellery with semi-precious stones, as well as uber-fine delicate chain pieces.
Shoppers can pick up gold chains, pendants and rings with gorgeous semi-precious stones including opal, aquamarine, emerald and more from as little as £34 and as valuable as £148.
What we love is Wanderlust Life Jewellery has a whole host of designs to suit every style, whether you prefer fine and dainty jewellery or stacking layers of items on your fingers and wrists, there is every item you could ever desire. Sometimes you do not want chunky bangles and heavy jewellery, but dainty chains instead, and this brand does that beautifully.
9. Loveness Lee
Handmade in London, Loveness Lee uses recycled materials to create its unique jewellery, which is bold and the epitome of statement jewellery.
The brand's variety of earrings, bracelets and necklaces are made from materials like recycled silver, gold and pearls for a unique take on classic designs.
We also love the initialled earrings - a stud in the shape of a letter -While the Orion Recycled Silver Earrings are a must-have to go with every outfit, especially for formal occasionwear.
Loveness Lee counts Nicola Coughlan and Priyanka Chopra as fans so in our eyes, if it's good enough for them, it's good enough for us and one of many reasons it's another shopping destination we head to for eye-catching jewellery to make a statement with.
10. Abbott Lyon
Abbott Lyon is full of gorgeous, reasonably priced jewellery pieces but has a focus on personalisation.
Its gorgeous Signature Name Necklaces are very Carrie Bradshaw, and we're also loving the Letter Sphere Chain Necklaces, as well as the fidget spinner-inspired rings, which we swear by to keep us focused on days we feel a bit nervous and anxious - after all, it's better than chewing our fingernails.
The Custom Name Bracelet is another hugely popular purchase many know and love.
There's also a collection of on-trend affordable watches that look way more expensive than their price tag. Our favourite is the Silver Chain Pearl Belgravia, or this bracelet that looks very similar to Cartier's Love Bangle.
Abbott Lyon has seen big collaborations with famous faces, including Stacey Solomon, Gemma Owen, Olivia Attwood, Vicky Pattison, and many more, so it's one to get on board with not least for the affordable price tags.
11. Lark and Berry
A more premium option, Lark and Berry specialises in 14ct solid gold pieces, bejewelled pieces, as well as piercing opportunities.
From precious gems to solid gold offerings, these are true investment pieces that you can lust after for years to come.
Jewellery lovers can even get pierced in its flagship Marylebone store, with a range of piercing packages available.
Whether you opt for single fine jewellery items to be the real showstopper standing out on your earlobe, or your finger, or you are curating your ear to be a dazzling spectacle, Lark and Berry has plenty of items to help.
We visited Lark and Berry many years ago for new luxe jewellery and a piercing, and the hoop earring has not tarnished whatsoever in several years. While some items have a higher price point, it's worth it for the quality.
12. Laura Bond
The ear stack trend is one look that's not going anywhere any time soon, and we're not mad about it either.
Luckily Laura Bond's gorgeous pieces are perfect for mixing and matching to effortlessly get the look, and for affordable price tag, which is why we recommend it to anyone wanting to shop new affordable jewellery brands.
All pieces are 9k gold or higher quality so you know to expect jewellery that will last from this brand, plus some designs have other stones in the creation, such as flora pink opal to add a pop of colour to your accessories collection.
The earrings can vary from studs, huggies and hoops, as well as sets to help with your ear curation and much more.
You can even shop specific piercings, so you know you are not fitting the wrong earring in the wrong hole, and a more comfortable design too.
13. Mejuri
Mejuri's pieces are delicate and stackable with stunning necklaces, bracelets, earrings and rings ready to be paired together for an elegant, on-trend look to complement any outfit.
Pick up a 14k gold mini hoop for under £50 or its bestselling chain necklace for less than £150, which we think is the beauty of the brand - there is something to suit every shopper and their budget.
Or channel your inner royal with the regal pearl drop earrings, in particular the Bold Pearl Drop Earrings, which are perfect for any look, in particular, to wear on your wedding day.
If you have spied something you have liked from previous seasons, which has since sold out, fear not as Mejuri may just be bringing it back. So keep your eyes peeled on the Back In Stock section online.
If you are looking to add to your ear curation you can head to select stores to get a new piercing too, which we think is a great initiative and one we are on board with.
14. Ania Haie
You're sure to find a pretty piece for yourself or a loved one at Ania Haie, and it's another fine jewellery brand we adore.
Typically we shop finer and more delicate pieces at Ania Haie, as well as items for a special occasion, or special someone.
With delicate bracelets and statement rings making up just a portion of the brand's selection, there are silver and gold options to snap up for seriously reasonable prices.
From dainty astrological bracelets, and chain necklaces, to pendants, pearl drop necklaces, hoops, to vintage-inspired rings, which could make for the ideal engagement ring.
While some may stock up on one statement piece, others may prefer to invest in a few pieces, whether it's a complete necklace, bracelet, and matching ring set, or mix and match items.
15. Lily & Roo
We have a selection of Lily & Roo pieces, for special occasions, and it's safe to say any gift goes down a storm from this label.
I received the Lily & Roo locket for a special birthday and it ticks a lot of boxes, it is super delicate, while the locket itself is durable and quite chubby, a contrast between a demi-fine chain and chunkier addition I particularly like to stand out among a sea of chains.
Plus, the bridal selection is the perfect place to shop if you have a wedding approaching, from fine jewellery to pearl designs and diamond pieces, there's plenty to style any way you wish.
- Shop Lily & Roo - shop here
16. Dinny Hall
From fine rings to signet and pinky rings, ear cuffs, hoops, and studs, as well as wedding and eternity rings, there is plenty to shop online at Dinny Hall.
We are currently lusting after the Lariat necklace perfect to pair with low plunge necklines, whether that is a blouse or dress.
There are affordable accessories to shop, as well as more luxe fine pieces, so you can shop to suit any budget - even if you choose to ditch the budget too and treat yourself.
17. Accessorize
Of course, we can't suggest affordable jewellery without suggesting Accessorize.
Accessorize has stood the test of time, as it is a longstanding shopping destination to shop jewellery, as well as hats, scarves, gloves, and other accessories.
Some may be shopping for studs, or sets of earrings, whether it is to start your jewellery collection or expand it.
However, you can also shop chokers and necklaces, as well as bundles of bracelets, bangles and rings.
We can always count on Accessorize to deliver stunning accessories, and at affordable prices, so you don't have to break the bank to complete your outfit.
18. Otiumberg
Otiumberg has been on our radar and we cannot gatekeep any more.
There are plenty of dainty designs we love from the brand, including the Tiny Diamond Initial Tag Pendant, which you can customise to add more initials on too, which we love. We would spell out our name, and include the initials. of loved ones, or our children.
Otiumberg has been B Corp Certified, which is an accreditation for brands that pride themselves on social and environmental impact as well as brand transparency, which is ideal for those who are eco-conscious shoppers.
19. Soru
Soru Jewellery is another jewellery brand we have been obsessed with for many years, not only because it is a female-founded fashion brand, or they are siblings, but because the accessories are bold and unforgettable.
Soru is best known for its statement jewellery perfect to jazz up a dull outfit or add a little something extra to an outfit.
We know you shouldn't save things to wear for best, but anything Soru we will save for best because they are simply too good and need an audience to admire their beauty.
The Baroque Pearl Mini Hoops have been a favourite of ours, and a style I have lent for special occasions from my own sister, and received a lot of compliments on, which is why I can't gatekeep any longer.
20. Oreila
Oreila is one of our favourite places to find premium looking jewellery at an affordable price point.
With everything from gorgeous charm collections, to an incredible Susan Caplan vintage collection, and even a LUXE range, there is something for all wallets.
We're obsessed with the T-Bar collection and their uber-wearable pearls for summer.
Read more on the Scottish Sun
We'd recommend you stock up on the Wave earrings too. Your ear stack will never have looked better.
Want to find more savings on your online shopping? Then head to Sun Vouchers where you can get discounts and voucher codes from hundreds of top retailers including B&Q, Boots, Iceland, Lookfantastic, Dunelm, Adidas, Marks & Spencer and more.