Breakthru Beverage Group Appoints John Sladek to Lead California Market

New Breakthru EVP Says CA is Ripe for Growth Opportunities

 John Sladek

May 13, 2025 – Today, Breakthru Beverage Group, one of the leading beverage wholesalers in the United States and the largest broker in Canada, representing a portfolio of premier spirits, wine, beer, and non-alcoholic brands, announces the appointment of John Sladek as Executive Vice President, California. Most recently the Vice President of Northern California Sales, Sladek is a results-driven leader with a deep understanding of the beverage alcohol business spanning 20 years, experience leading across multiple markets, and a proven ability to build high-performing teams.

“California continues to be a dynamic and high-potential market for Breakthru. We know the team will be in great hands with John, as we look to innovate, seize opportunities, and adapt to a shifting bev alc industry,” said Julian Burzynski, Chief Operating Officer at Breakthru Beverage Group. “John and the entire team have done a fantastic job of broadening our customer reach and establishing a number of new supplier partnerships in California. I see a bright future ahead for Breakthru in California with John’s leadership at the helm.”

With more than two decades of industry experience, he has held a number of roles in sales and marketing across the country. Sladek began his career at Glazer’s Distributors and then onto E&J Gallo Winery, where he spent several years managing both the Western and Midwest regions. He then joined Breakthru in 2018 with a focus on elevating its fine wine expertise and ultimately overseeing key supplier relationships enterprise-wide. In his latest role as VP of Sales for Northern California, he excelled at developing and executing effective sales strategies to drive revenue and share growth in that region.

“In today’s dynamic market, Breakthru California is ripe for growth opportunities,” said Sladek. “I’m honored and excited to lead Breakthru California. We’re well-positioned to accelerate our business across the state. I’m looking forward to what’s ahead—creating an even stronger team to meet the market needs, seizing growth opportunities, and ultimately, delivering a best-in-class experience to our customers, suppliers, and business partners in this great state.”

About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading beverage wholesalers in the United States and the largest broker in Canada, representing a portfolio of premier spirits, wine, beer, and non-alcoholic brands. Breakthru is family-owned and operates in 16 markets with more than $8.6 billion in annual sales and a team of nearly 10,000 dedicated associates. The company delivers world-renowned beverage brands to the doorsteps of North America’s retail, convenience, bar, and restaurant businesses, and has been named a “U.S. Best Managed Company” for three years in a row. For more information, visit www.BreakthruBev.com.

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