Walmart, the discount department and grocery stores located in the U.S. and 23 other countries, who in the past has partnered with popular food chains with names like McDonald’s, Taco Bell, Subway, Burger King and even Domino’s, has now added yet another restaurant to the roster.
According to reports, Wienerschnitzel will be introduced into six Walmart stores by the fall of this year, as was reported on pennlive.com
FYI: Wienerschnitzel is the chain best known for its chili cheese dogs, fries, sandwiches and frozen treats.
It is the world’s largest hot dog franchise, and has been beloved by devotees since the first location opened in California in the 1960s.
“Wienerschnitzel has spent decades building a strong reputation, especially on the West Coast, and this expansion into Walmart stores signifies a new growth for the brand,” Wienerschnitzel Director of Franchise Expansion Shak Turner said.
“It’s clear Wienerschnitzel’s unique concept fills a specific void for multi-brand franchisees looking to grow their portfolios, which is one of the elements that attracted me to the brand initially,” she added. “I’m thrilled to join this amazing team and play a part in spearheading initiatives and new partnerships, which will no doubt catapult the brand to new markets.”
The closest Walmart for Staten Islanders is across the bridge in Bayonne—but Wienerschnitzel is not an offering in that store yet.
According to a report on TheStreet, the first Walmart stores to host Wienerschnitzel will be in Alamogordo, New Mexico; Bakersfield, California; Colorado Springs, Colorado; Puyallup, Washington; Reno, Nevada; and Tempe, Arizona.
“These non-traditional formats allow us to modernize our footprint, bring our iconic flavors to new audiences, and reinforce the brand’s relevance in today’s evolving retail and dining landscape,” Wienerschnitzel Director of Franchise Development Ted Milburn said. “Growing inside these Walmart locations significantly expands our reach and opens the door for franchisees to tap into high-traffic locations with built-in demand.”