Qatar Duty Free launches Guerlain ‘Believe In Your Luck’ podium at Hamad International

QATAR. Qatar Duty Free has opened ‘Believe in your Luck’, Guerlain’s first Mon Guerlain Eau de Toilette podium in the Middle East.

The installation features products from the new Mon Guerlain fragrance collection, as well as a station dedicated to the Rouge G customisable lipstick collection.

At the dedicated Rouge G station, passengers can select one of 30 shades of Rouge G lipstick and match it with their choice of case from a selection of various prints and colours to create their own custom-made lipstick.

At the Eau de Toilette area, customers can interact directly with the brand, testing their luck for a chance to win a gift or a sample.

In addition, shoppers can discover the raw materials of the Mon Guerlain Eau de Toilette perfume in vials, to better understand its composition.

“The podium fits perfectly with our vision of creating interactive experiences for passengers shopping at Qatar Duty Free to enjoy.” – Qatar Duty Free Vice President Operations Thabet MuslehQatar Duty Free Vice President Operations Thabet Musleh said: “We are delighted to partner with Guerlain to launch this exclusive installation at Hamad International Airport. With its most popular collections and engaging display, the podium fits perfectly with Qatar Duty Free’s vision of creating interactive experiences for passengers shopping at Qatar Duty Free to enjoy.

“As a world-class duty free retailer, we constantly strive to deliver excellence on the ground and in the skies, ensuring that we fulfill our promise to our customers to provide them with an experience worth travelling for.”

Guerlain Travel Retail Middle East & India Director Jenny Dumoulin said: “We are pleased to introduce passengers shopping at Qatar Duty Free to the world of Guerlain. ‘Believe In Your Luck’ is the first Mon Guerlain Eau de Toilette duty free podium in the Middle East, featuring two of our best-performing perfumes and cosmetics lines, the Mon Guerlain and Rouge G.

“This podium at Qatar Duty Free is a great opportunity for us to gain access to a diverse market looking to explore new scents and experience tailor-made products.”

Mon Guerlain, inspired by Angelina Jolie, is described as a tribute to today’s femininity: strong, free and sensual. Mon Guerlain Eau de Parfum, Parfum Florale, and the newly-launched Eau de Toilette are available at the Guerlain podium.

Qatar said that the Rouge G collection is one of Guerlain’s most popular lines, selling over 1,500 pieces this year. The podium includes a make-up area where customers can try out the variety of Rouge G shades before purchase.

Click on the image to view The Moodie Davitt Report’s special anniversary report on Guerlain at 190 years, published earlier this month.
Food & Beverage The Magazine eZine