RipeLock™ Quality System Available in Key Food Stores
RipeLock Provides Longer-lasting Freshness for Key Food’s Belinda Bananas
PHILADELPHIA and NEW ORLEANS, Oct. 19, 2017 (GLOBE NEWSWIRE) -- (PMA Fresh Summit Booth #4217) -- AgroFresh Solutions, Inc. (NASDAQ:AGFS), a global leader in produce freshness solutions, announced today that its RipeLock™ Quality System will soon be utilized in Key Food Stores Co-Operative Inc. locations. The RipeLock technology offers Key Food an innovative fruit quality management system for bananas that look better, taste better and stay fresh longer.
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“RipeLock is being rolled out to all of our stores in November for our Belinda premium bananas using the tagline ‘Don’t go naked. I’m better in the bag’,” explained Wayne Kovacs, Director Produce for Key Food Stores Co-Operative. “The RipeLock technology will enable our stores to keep bananas at the desired yellow color longer, helping to attract customers, drive sales, minimize shrink, and reduce waste and handling at stores.”
“Bananas are the top planned produce purchase and also the number one supermarket impulse buy. By enabling stores to extend the freshness of their bananas, RipeLock not only turns shoppers into buyers and helps drive revenue for their stores, but also increases customer satisfaction,” said Kevin Frye, North America Sales Manager at AgroFresh. “Key Food already prides itself in supplying high-quality bananas from Ecuador. Using the RipeLock technology for its Belinda premium bananas will contribute to making a good product even better.”
The RipeLock system consists of two synergistic parts: RipeLock Bag, a specially-designed, patented Modified Atmosphere Packaging (MAP) bag and RipeLock Active, an ethylene-inhibiting application. This powerful combination provides unmatched control over the ripening process, delivering extended yellow life and better quality bananas, inside and out.
About Key Food Stores Co-Operative Inc.
Founded in Brooklyn in 1937, Key Food Stores Co-Operative Inc. includes over 240 primarily member-owned and corporate grocery stores with $2.7 billion in annual sales. In addition to Key Food, these stores operate under various other banners including: Food Universe, The Food Emporium, SuperFresh, and Food Dynasty in all five boroughs, Long Island, upstate New York, New Jersey, Connecticut, and Pennsylvania. Please visit www.keyfood.com for more information.
About AgroFresh
AgroFresh Solutions, Inc. (NASDAQ:AGFS) is a global industry leader in providing innovative data-driven specialty solutions aimed at enabling growers and packers of fresh produce to preserve and enhance the freshness, quality and value of fresh produce and to maximize the percentage of produce supplied to the market relative to the amount of produce grown. Its flagship product is the SmartFresh™ Quality System, a freshness protection technology proven to maintain firmness, texture and appearance of fruits during storage and transport. SmartFresh is currently commercialized in over 40 countries worldwide. Additionally the company has a number of different solutions and application technologies that have either been launched (Harvista™, RipeLock™, LandSpring™) or will be launched in the future that will extend its footprint to other crops and steps of the global produce supply chain. For more information, please visit www.agrofresh.com.
™Trademark of AgroFresh Inc.
Customer Contact:
Kevin Frye
AgroFresh
704-962-2872
kevinfrye@agrofresh.com
Media Contact:
Karen Higgins
Think3 Marketing, LLC
610-831-5723
khiggins@think3marketing.com
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