Mobile Augmented Reality Market to Surpass USD 207.8 Billion by 2032 | Report by SNS Insider

The increasing integration of AR technology in retail and e-commerce for enhanced customer engagement is a key driver of the Mobile Augmented Reality Market.

AUSTIN, TX, UNITED STATES, December 20, 2024 /EINPresswire.com/ -- Market Size & Industry Insights

According to the SNS Insider Report,“The Mobile Augmented Reality Market Size was valued at USD 17.08 billion in 2023 and is expected to grow to USD 207.8 billion by 2032 and grow at a CAGR Of 32% over the forecast period of 2024-2032.”

The Mobile Augmented Reality Market Is Experiencing Exponential Growth Due To Rapid Advancements In AR Technologies

These innovations are making AR applications more accessible, reliable, and efficient across industries. The proliferation of AR in gaming and entertainment is driving consumer demand for immersive experiences, while sectors like retail, healthcare, and education are leveraging AR for personalized interactions, training, and diagnostics. The rise of AR application platforms and SDKs is empowering developers to create sophisticated solutions tailored to diverse use cases, further fueling market growth. With businesses increasingly adopting AR to enhance operational efficiency and customer engagement, the market is poised for sustained expansion.

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SWOT Analysis of Key Players as follows:
boogie
FITC
Apple
Wikitude (Austria)
Samsung Electronics
Blippar
MAXST
Magic Leap
Upskill
Atheer
Marxent Labs
Inglobe Technologies
Augment
Niantic
NEXT/NOW
8ninths
Groove Jones
VironIT
Scope AR
EON Reality
INDE
Zappar
HQSoftware
Talespin
Scanta
Craftars
Appentus Technologies
BidOn Games Studio

Retail Innovation Fueling Expansion of the Mobile Augmented Reality Market

Retailers are leveraging AR to create immersive and interactive shopping experiences, allowing customers to virtually try on products, visualize how items would look in their homes, and access personalized recommendations. This enhances customer engagement, boosts conversion rates, and improves overall satisfaction. As consumer demand for more personalized and convenient shopping experiences continues to rise, retailers are increasingly turning to AR to stay competitive, making it a key factor in the rapid growth of the MAR market.

Mobile Augmented Reality Market: Dominant Segments and Rapid Growth Drivers

By Type

The marker less AR segment dominates the Mobile Augmented Reality Market, valued for its flexibility and wide range of applications in gaming, retail, and real estate. Its ability to overlay virtual elements onto any real-world environment without requiring physical markers has made it a preferred choice across multiple industries.

The anchor-based AR segment is the fastest-growing in the Mobile Augmented Reality Market, driven by its capacity to deliver persistent, location-specific AR experiences. This segment is gaining traction in areas such as navigation, real estate, and tourism, supported by advancements in AR cloud technologies and geospatial mapping. As businesses seek innovative ways to enhance user engagement with context-aware, immersive content, the anchor-based AR segment is rapidly expanding.

By Offering

The software segment dominates the Mobile Augmented Reality Market, driven by the strong demand for AR platforms and tools that enable developers to create interactive and immersive experiences. These software solutions are extensively used in industries such as gaming, retail, and healthcare, making them essential for businesses aiming to enhance user engagement.

The services segment is the fastest growing in the market, driven by the rising need for customized AR design, development, and support. As more industries adopt AR technology, the demand for tailored solutions and continuous assistance increases, often through specialized service providers. Both of these segments are vital to the market's rapid growth and innovation.

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KEY MARKET SEGMENTS:

By Type
Marker-based (Passive Marker, Active Marker)
Markerless (Model-based, Image Processing-based)
Anchor-based

By Offering
MAR Software (AR application platforms, AR SDKs )
MAR Services (AR Design & Development, Deployment & Support Services)

By Device Type
Smartphones
Tablets
Personal Digital Assistants (PDAs)/Handheld Gaming Consoles
Other Devices (Smartglasses, Wearables)

By Application
Consumer (Gaming, Sports & Entertainment)
Aerospace & Defense
Healthcare
Commercial (Tourism & Sight-seeing, E-learning, E-commerce & Marketing)
Enterprise (Manufacturing)
Others (Architecture & Building Design, Geospatial Mining)

Regional Dynamics in the Mobile Augmented Reality Market: North America's Leadership and Asia-Pacific's Rapid Growth

North America leads the Mobile Augmented Reality (MAR) market, thanks to its strong technological infrastructure and the presence of major industry players like Google, Apple, and Microsoft. The region’s widespread adoption of AR solutions in sectors like retail and healthcare further strengthens its dominance. For example, Walmart uses AR for inventory management, while healthcare providers utilize MAR for surgical assistance and training.

Asia-Pacific is the fastest-growing region from 2024 to 2032, driven by the increasing penetration of smartphones and the growing use of AR in gaming and e-commerce. Countries like China and Japan are leading the way, with companies like Alibaba integrating AR into online shopping experiences and Niantic innovating in AR gaming. This rapid growth highlights the region's focus on improving consumer engagement and expanding AR applications across various industries.

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Recent Development

-November 27, 2024, Samsung's upcoming XR headset for the Galaxy ecosystem moves closer to release, with new patent filings revealing features like AI and haptic integration. The device, which could debut in 2025, is expected to offer interoperability with existing Galaxy devices, enhancing both consumer and enterprise use cases, as confirmed by recent developments.
-May 30, 2024, Google partners with Magic Leap to combine expertise in optics and device manufacturing, aiming to enhance immersive AR experiences. The collaboration could intensify competition with major players like Meta and Apple, as both companies focus on advancing AR and VR technologies.

TABLE OF CONTENT - Key Points

Chapter 1. Introduction

Chapter 2. Executive Summary

Chapter 3. Research Methodology

Chapter 4. Market Dynamics Impact Analysis

Chapter 5. Statistical Insights and Trends Reporting

Chapter 6. Competitive Landscape

Chapter 7. Mobile Augmented Reality Market Segmentation, by Type

Chapter 8. Mobile Augmented Reality Market Segmentation, by Offering

Chapter 9. Mobile Augmented Reality Market Segmentation, by Device Type

Chapter 10. Mobile Augmented Reality Market Segmentation, by Application

Chapter 11. Regional Analysis

Chapter 12. Company Profiles

Chapter 13. Use Cases and Best Practices

Chapter 14. Conclusion

Continued…

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Akash Anand
SNS Insider Pvt. Ltd
415-230-0044
info@snsinsider.com
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