
Vina Robles Winery Launches “Rookie Club” to Attract the Next Generation of Wine Consumers
A Fresh Take on Wine Culture That Captures Younger Consumers — Offering a Bold Solution to an Industry at a Crossroads PASO ROBLES, Calif. (April 29, 2025) – Vina Robles winery today announced the launch of its “Rookie Club,” a bold new wine club tier …